Live from Webvisions 2008 | Total Recall

Posted • May 22, 2008 • 1 Comment

Total Recall: Complementing Information Architecture with Instructional Design for Memorable Web Experiences

Speakers: James Keller, Sean Cowne

This presentation will explore the similarities and differences of effective information architecture and instructional design and will demonstrate how instructional design complements information architecture to create more thought provoking and memorable user experiences.

Traditionally, IA focuses on guiding a user’s experience online, whereas ID’s primary goal is to get a user to take action offline. Instructional Design principles focus on knowledge retention, which is critical in sites that serve the purpose of brand awareness, experiential marketing, complex product marketing, or supporting extended sales cycles. Learn practical tips, tricks and fundamentals that will help your site visitors take their web experiences with them when they log off.

James Keller, ISITE Design

James Keller, the Director of Strategy at ISITE Design, heads up a team of Web strategists, information architects, and content and analytics specialists. Infusing her knowledge of user experience design with a focus on integrated marketing communications, James excels at creating online strategies that keep audiences coming back for more. James’ background includes both agency and corporate experience, including work with Siemens, InFocus, SHARP, Symantec, PGE, ClearChannel, and the MTV Networks.

Sean Cowne, ISITE Design

Sean Cowne, Director of e-Learning at ISITE Design, has 16 years experience in education and adult training, including seven years designing and managing production of web-based training programs. Sean has designed a Brandon-Hall winning e-Learning course for Microsoft Windows Mobile and has trained trainers, promoters and merchandisers on three continents. He holds a BA from the University of Oregon and an MA from Portland State University.

Sean has an idea.
How many … in the room?
Those of you who answered yes to the first question cannot participate in the following question.
Answer A – B – C
The question will be asked again at the end of the presentation and let you know the answer then.

Information architecture and Instructional design

Hands in pockets and uh’s from Sean and having to apologize for giving us the wrong definitions as well as walking over to his notes does not bode very well for this presentation. Especially after seeing Overcoming Death by PowerPoint.

Instructional design on the web.
ah, um, uh, online course – engage with people.

User engagement new buzz word for IAs.
Start with navigation and the pages, boxes with Xs.

Um, uh, how do we design what we should design uh, um.

How many have read Don’t Make Me Think? All but 2 in the audience.

Um, true interactivity doesn’t occur unless the user has to make a choice (hands in pockets again) Um, users don’t make optimal choices um, uh, uh, ah emergency doctors. Um the most effect ones um, um, fire fighters, um. Users muddle through um, naturalistic…

James reading from book “we blink without thinking”. Thin reference point. We really draw on other examples out there on the web. She used “Auto-Magically” great term I will adopt that one as my own.

Gladwell’s The Tipping Point a social marketing book.

• The Law of the Few
• The Stickiness Factor
• The Power of Context

Why Relevant?

• Deconstruction of how and why messages/brands/lessons effectively broadcast and transfer in large populations.

Interface Design for Usability and Retention.

Talking heads love them or hate them? They are good for retention.

Star Wars example…

• How I learned to stop worrying and love rich media.
• Making it Memorable: Designing for Retention.
• Find interesting ways to apply these principals.

Madeline Hunter Master Teaching
Applicable to web design.

When to Look to Your Sister Discipline… for IAs and for IDs

Joint Principles

late,
gary pool

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