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SEMpdx SearchFest ‘08 | Rand Fishkin Keynote

Posted • March 11, 2008 • Comments Off

SEMpdxlogo 1 SEMpdx SearchFest 08 | Rand Fishkin Keynote SEMpdx SearchFest ‘08 was a total success. If you were there you know what I’m talking about.

SEMpdx SearchFest ‘08 was put on by SEMpdx the premiere Search Engine Marketing Professionals group in Portland.

If this years SearchFest is any indication of how this event is evolving you’d better get in line for your tickets to SEMpdx SearchFest ‘09 now.

Over the next few days I will be giving you a report (well at least my notes) on the sessions I attended.

Rand Fishkin – The Algorithmic Evolution of Search Engines & the Impact on SEO Campaigns

Rand Fishkin's keynote at SEMpdx SearchFest '08

Go back in to the past to find the answers to todays questions

late 90’s
poor predictors
anchor text
hilltop
HITS
Local vs. Global
Six degrees of Kevin Bacon
TrustRank
From Theory to Application
The Sandbox
Goodbye Link Farms
The “Florida” Update
Reciprocal Links
Sites with Trusted Links
Didn’t engage in link exchanges and grew up organically
Distribution Curve for Spam
Temporal Link Analysis
Human Intervention [eval.human(google?).com]
Data to Track Manipulation
Vision Based Page Segmentation
Paid Link Detection

Results?

Detection gets more powerful
Searchers happier
Engines aren’t doing Spam detection
Predicting what searchers want
Branded searches
Predictive technology
Personalization
Ranking Fresh Content Quickly

See the thing is…

There is content analysis
and user behavior
More and more vertical inclusion
Engines want to show the sites with the greatest number of given links

Sites least likely to have spam

The key

Engines rely on links but not every link

editorial links
not commercially influenced links
bizarre link economy
businesses need links
those who can give links are unlikely to grant them

Linkerati are very small subset of the web as a whole
Who are the Linkerati? they have preferences cool, humorous, useful, breaking news, interesting, ego-boosting

Blogging, software, gadgets, entrepreneurship and startups, food, celebrity, small business websites

It’s all about backdoor deals

New Generation of Marketing
21st century audience
content is king
the Axe effect
We only insure women

Seth Godin
purple cow

businesses on the web now have 2 audiences to serve
linkerati and customers

Those that serve both audiences best

apple
google
amazon
wikipedia
yelp

I told you I was going to give you a report via my notes not that they would be complete in any way.

late,
gary pool

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Category: Rand Fishkin, SEM, SEO
Tags: Rand Fishkin > SEM > SEO

Comments

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