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SEMpdx SearchFest ’08 | International SEM

Posted • March 15, 2008 • Comments Off

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International SEM

SEMpdx SearchFest ‘08 Moderator: Leo Chung – Overland Agency

Steve Kemper
Steve Kemper at SEMpdx SearchFest '08

International search visibility:
Go where the search is.

When a channel reaches 70% it is no longer a niche.

The US market has reached maturity.

US sites are dominating the internet throughout the world.

30% of the web users have English as their native language.

Do your research on your market.

How do I know what countries to go into?
Your customers will tell you.
Low internet penetration.

Japanese and German are time-tested pilot languages.

The more things change.. content is still king.
You need bullet proof content.

High quality, local language content is number one for search visibility.
Keep all translations up to date.
Each language version must be fully optimized for each target market.

Declare encoding
Declare language

Each done right benefits all others.

High quality, local language content is the absolute minimum requirement for search visibility

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