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Digital Strategist • Gary Pool SEO

SEMpdx SearchFest ‘08 | Small Biz SEM

Posted • March 19, 2008 • Comments Off

Small Biz SEM

Matt McGee – Marchex

SEMpdx SearchFest ‘08 Search Small Biz SEM
Moderator: Todd Mintz – S.R. Clarke

Matt McGee and Rand Fishkin at the presentation
Matt McGee and Rand Fishkin

Guerrilla Marketing for Small Business

Guerrilla Marketing

Does it work?

The problem with SEO & PPC

HOPE rains eternal

Hope is not a Marketing Strategy

Solution:
Guerrilla Marketing
Unconventional, unexpected, Not illegal, Not spammy, etc.

Flickr.com (the groups tab)
find your niche group either product or geographically

Yahoo! Answers
number 2 reference site behind wikipedia
good for knowledge and expertise

Forums and Newsgroups
Newspaper forums

Yahoo! Groups

Google Groups

Freecycle.org

Matt’s wife did get a client from posting a bunch of VHS videos on Freecycle.

Flickr, a small business that was found on Flickr will be on CNN this week.

late,
gary pool

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Category: SEM, SEO, Search Engines
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