SEOPDX • SEO Services • SEM Services • email Marketing • SEOSD • SEO Web Design
Free Reports • Free Video SEO Site Review • Subscribe to RSS • email SEOPDX • Sitemap

SEMpdx SearchFest ‘08 | Search Marketing (SEO) & Your Business Strategy

Posted • March 18, 2008 • Comments Off

First time visiting Search Engine Optimizician? You might want to subscribe to the RSS feed for updates on this topic.

Business Strategy & SEO

John Andrews – JohnOn.com

SEMpdx SearchFest ‘08 Search Marketing (SEO) & Your Business Strategy
Moderator: sempdx.org/Events/Sponsor_Bios/Todd_Mintz/”>Todd Mintz – S.R. Clarke

John Andrews
John Andrews SEMpdx SearchFest '08

Strategy

Make use of what you have already earned

A successful metric for SEO is Rank
but Rank is not a successful business metric

Business Strategy

deploy resources to compete
serve market

SEO outcomes
pages indexed

Success Metrics

public image
sales conversion leads collected
this is where business innovation takes place

SEO as a strategy

becton-dickenson owning the hospital shelf
Pirelli Tire buying up latex-producing land
The AMerican WAY
"friendship bread recipe" and "send this message to ten friends…"
buy on rumor, sell on news

SEO success brings new opportunities if you are to see them

If your business strategy includes lead generation, what is your cost per lead/value per lead?
What if the online market price per-lead exceeds your revenue per lead?

If your strategy includes form completion:
What is your form’s bounce rate ?
Where does a user drop out of the form?
Where do they go after quitting?
What is the incremental cost / value for the form?

If your business strategy includes raising your profile:

Towards what end? There are many aspects of public image
What happens when you are #1?
Who did you displace, and what was the impact?
Do you Own the SERP?

If your business includes publishing unbranded websites:
domain with assets flipping are selling at 3-25x revenues
buy on rumor sell on news to your competitors

late,
gary pool

Copy and paste this code into your website to create a link to this page.

Don't keep it to your self share this post with others

Comments

Comments are closed.

@garypool

Heading to Dutch Bros on MLK in Portland for some great coffee. about 1 day ago from Ping.fm
Heading out to the regular mo. BizNet noon meeting at the South Shore Clubhouse, 12221 No. Westshore Drive. Behind the Jantzen Beach Mall. about 1 day ago from Ping.fm
Bing and Yahoo! Conjugate http://ping.fm/4KlD9 about 1 day ago from Ping.fm
Having a wonderful birthday lunch with my beautiful wife at Jakes Crawfish, downtown Portland. about 2 days ago from Ping.fm
Finally back at Best Baguette on Powell. Great sandwiches. Yummm*** about 2 days ago from Ping.fm
As Bing and Yahoo! get ready to climb in bed together what effect this will have on SEO. http://www.seopdx.com/blog/?p=5279 about 3 days ago from API
Men In Black is still a really good movie. It doesnt matter how old it is. about 4 days ago from Ping.fm
From @Sphinn: Exorcist Found to Exorcise Seth Godin from This Blog http://sphinn.com/story/157787 about 4 days ago from Power Twitter
Chargers! That was a real whuppin! Saints look good. Chargers not so good! :-( about 5 days ago from TweetDeck
Same goes for a football game :-( @CHRISVOSS about 5 days ago from TweetDeck
You had better believe it. RT @CHRISVOSS: There are no more hours in a bad day than in a good one! Unknown about 5 days ago from TweetDeck