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SEMpdx SearchFest ‘08 | Links & Search: Strategies for Success

Posted • March 14, 2008 • Comments Off

Links: Development, Baiting, & Buying

SEMpdx SearchFest ’08 Moderator: Todd Mintz – S.R. Clarke

Links & Search: Strategies for Success

Adam Aduette – Audette Media

Brief History

Link building pre Google

Web step to 100

Link Building Today

  • competitive
  • expensive
  • paranoia

Quality Link

  • relevant
  • contextual
  • difficult to obtain
  • contains a human element
  • perceived credibility
  • authority source
  • requires investment

related:yourdomain.com

Focus on your market
channels of discussion

  • blogs
  • advocacy sites
  • forums

Link sources
easy to hard (the higher up you go the harder and more expensive the links are)

Build Links Strategically

  • build content for specific link targets
  • quality trumps quantity
  • Your Neighborhood Matters
  • There aren’t any shortcuts

Tools

  • SEO for firefox
  • juicy link finder seomoz.org/tools
  • hub finder linkhounds.com
  • Google Alerts

Focus on Quality not quantity

Content still is King

Dustin Woodard – WetPaint

In & out of <body> expierences

Basic internal linking practices often overlooked

  • build lots of great content
  • use links
  • avoid image-only linking
  • use keyword-rich anchor text

Location of link

  • Cross-Linking Important
  • breadcrumbs
  • related links
  • contextual links

PageRank Sculpting
use Nofollow internally

Basic external linking building

  • build lots of great content
  • text links best
  • keyword rich anchor text preferred

Finding places to get links

  • search engines
  • keyword searches
  • Yahoo site explorer
  • Yahoo Hub Finder (seobook)

Methods for getting targeted links

  • personalized email
  • phone call
  • site sponsorship or donation
  • buy a link (tread carefully there)

Methods for obtaining keyword rich links

  • article submission
  • directory submission
  • buy or start a related site
  • group participation
  • social media profiles

4 methods for gaining lots of links

  1. Promotional badges
  2. widgets
  3. obtain #1 rankings
  4. Linkbait …

sempdx.org/Events/Sponsor_Bios/Rebecca_Kelley/”>Rebecca Kelley – SEOmoz

Benefits of Healthy and Vigorous Master Baiting

Links
Visability

Linkbait Results

One page can strengthen your entire domain

You can get some traffic stickiness

Who are you targeting

  • Linkerati
  • browsers
  • customers

Do your homework

research your sector’s link-worthyness

  • digg
  • engadget

Look at current trends on the ‘Net

  • technorati
  • eBay pulse

Don’t neglect your industry!
links from related blogs and sites

  • relevance
  • authority
  • better stickiness

Good Ol’ Fashioned brainstorming works, too

  • what would I find interesting?
  • ask coworkers and friends
  • write everything down

Linkbait is as simple or complex as you want it to be
images work well too

Be aware of the cons of negative linkbait

  • are you ballsy or just an asshole?
  • will this affect your brand?
  • do the ends justify the means?
  • are you turning into a greedy vote-hungry spammer?

Look before you leap

  • do some pre-launch PR
  • keep an eye on your traffic
  • receive ongoing value from linkbait.

Linkbait isn’t always successful
Nor does it always target your typical audience
Don’t spam

late,
gary pool


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