SEMpdx SearchFest ‘08 | Links & Search: Strategies for Success

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Links: Development, Baiting, & Buying

SEMpdx SearchFest ‘08 Moderator: Todd Mintz – S.R. Clarke

Links & Search: Strategies for Success

Adam AduetteAudette Media

Brief History

Link building pre Google

Web step to 100

Link Building Today

Quality Link

related:yourdomain.com

Focus on your market
channels of discussion

Link sources
easy to hard (the higher up you go the harder and more expensive the links are)

Build Links Strategically

Tools

Focus on Quality not quantity

Content still is King

Dustin WoodardWetPaint

In & out of <body> expierences

Basic internal linking practices often overlooked

Location of link

PageRank Sculpting
use Nofollow internally

Basic external linking building

Finding places to get links

Methods for getting targeted links

Methods for obtaining keyword rich links

4 methods for gaining lots of links

  1. Promotional badges
  2. widgets
  3. obtain #1 rankings
  4. Linkbait …

Rebecca KelleySEOmoz

Benefits of Healthy and Vigorous Master Baiting

Links
Visability

Linkbait Results

One page can strengthen your entire domain

You can get some traffic stickiness

Who are you targeting

Do your homework

research your sector’s link-worthyness

Look at current trends on the ‘Net

Don’t neglect your industry!
links from related blogs and sites

Good Ol’ Fashioned brainstorming works, too

Linkbait is as simple or complex as you want it to be
images work well too

Be aware of the cons of negative linkbait

Look before you leap

Linkbait isn’t always successful
Nor does it always target your typical audience
Don’t spam

late,
gary pool

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