SEMpdx SearchFest ‘08 | Google Webmaster Central

Posted • March 17, 2008 • Comments Off

Google Webmaster Central

SEMpdx SearchFest ‘08 Google Webmaster Central Moderator: Scott Hendison – SearchCommander

Riona MacNamara

learn, diagnose, influence:
Your site in Google

Google’s goals

• Better search results
• Support for all webmasters

Webmaster Central

• data and diagnostics
• tools to inform us about your site
• education, news, and discussions
• Your content & Google
• Webmaster Tools
• Webmaster Guidelines

Title tags, alt attributes and descriptive:
make them descriptive and accurate

Content analysis

Make sure search bots can crawl your site without session IDs or arguments

Users type words to find your site
make sure you use these words in your content

Matt Cutts stats
6% of the search clicks from Google came from "proxy" with a position #208.
Does anyone else find this interesting?

Tell Google the location of your web site:

Get your site crawled at the most appropriate rate:

• Help center first
• blog second
• discussion board third

sitemaps.org

late,
garypool

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