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Digital Strategist • Gary Pool SEO

SEMpdx SearchFest ‘08 | Coleen Wright SEM Crash Course

Posted • March 12, 2008 • Comments Off

SEM Crash Course
Coleen Wright Search Engine Academy
Coleen Wright
Keyword Research
Wordtracker

Write for your reader
Matt Cutts ;-)

Optimize pages
place keywords on the page

Getting your pages found

  • let the engines find the pages on their own
  • Avoid manually submitting pages
  • and submission software

Monitor your progress

  • Google analytics [google.com/analytics]
  • ranking manager pro [rankingmanager.com]
  • clicktracks [clicktracks.com]

Working in ranges of pages
choose 5 to 10 pages of content

Rinse and Repeat

Spam Issues
designed to cheat the search engines

  • don’t use tiny text to repeat keywords
  • don’t use invisible text
  • don’t use redirect tags
  • don’t use duplicate content
  • Don’t use multiple title tags

Building link popularity

  • go after authoritative sites in your topic area
  • educational establishments and publications
  • directories

stay away from link exchanges

Blogging
Blog Search Engines

User-Generated Content

  • forums
  • blogs
  • newsgroups
  • etc.

Social Media Marketing

  • digg
  • reddit
  • stumbleupon
  • netscape

Social Media Optimization

  • increase your linkability
  • make tagging easy
  • reward inbound links
  • encourage a mashup

Pay-Per-Click

  • sponsored links Google
  • Sponsor results Yahoo
  • Sponsored sites MSN

late,
gary pool


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