Free Publicity isn’t Always Free But it can be a Good Deal

Posted • March 5, 2008 • Comments Off

A Room Full of Dominoes is Passé

If you thought that the people who set up a room full of dominoes to have them knocked over later was amazing, you haven’t seen anything yet….

There are no computer graphics or digital tricks in these images. Everything that you see happened in real time exactly as you see it..

The recording required 606 takes and in the first 605 takes there always was something, usually of minor importance, that didn’t work. It was necessary for the recording team to install the set-up time after time and it took several weeks working day and night to achieve this effect.

The recording cost 6 million dollars and it took 3 months to finish, including the engineering design of the sequence.

The duration of the video is only 2 minutes, but every time that Honda shows the commercial on British televisio n, they make enough money to support any of us for the rest of our lives. However, this commercial has turned out to be the most displayed in the history of the Internet.

Honda execs think that it will pay for itself simply because of the free showings (Honda is not paying one cent for you to see it) When Honda senior execs viewed it, they immediately approved it without hesitation-including costs.

There are only six Honda Accords built by hand in the whole world, and to the horror of Honda engineers, the recording team disassembled two of them for the recording.

Everything you see in the sequence (besides the walls, floor, ramp and untouched Honda Accord) is part of those two automobiles. The voice is that of Garrison Keiller. The commercial was so well received by Honda execs when they saw it, that their first comment was how amazing the computer graphics were. They almost fell out of the ir chairs when told that the recording was real without any graphics manipulation.

By the way, about the windshield wipers in the new Honda Accords, they are sensitive to water and designed to start working as soon as they get wet.

Free publicity is great but it does cost money. This FREE publicity cost $6,000,000 but with the number of times it is played with out cost to Honda it is still a bargain.

The big guy’s 6 million dollar version of link bait.

late,
gary pool

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