Link Juice | Link Alternatives

Filed Under Rand Fishkin, SEO, Search Engines | Comments Off

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Link Alternatives is the topic of Rand Fishkin’s Whiteboard Friday – “Sir Links-A-Lot” video this week.

The topics included this week are:

Image Links

  1. Link in the image tag (alt tags)
  2. CSS image replacement

Form Links

  1. check boxes
  2. drop down menu

Solution: “noscript” tag

Frames and iframes

Solution: “noframes” tag

Links that can’t or wont be crawled

  1. “javascript” (interesting mention of discovery)
  2. “Flash”
  3. “Java Applets”

Thanks Rand (OK and great scott! who actually did the post) this is some very good food for thought.

When creating links within a website you should be concerned about being able to get the most juice from your efforts. Remember search engine positioning is like adding feathers to a balance scale. “It takes a lot of feathers to to create weight. So make sure you can add the heaviest ones each time you place one on the balance.”

late,
gary pool

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