Live from InVerge 2007

Posted • September 6, 2007 • 1 Comment

InVerge 2007: the interactive convergence conference, Live from the floor.

The conference Begins…
Steve Gehlen is at the podium.
Founder of the Inverge conference, Principal, IndePlay, Inc.

Conference Kick-off and opening remarks, including Bruce Warner, Executive Director of the Portland Development Commission.

Steve is telling us about all the sponsors you can see a detailed list on the InVerge website.

We will be using great interactive devices from Perception Analyzer.

Steve is introducing Bruce Warner from the Portland Development Commission.
Portland wants businesses in the creative sector and helps to support them.

Steve is back and he is telling us about a great book and introducing Joshua Green.

Joshua Green
Research Manager
Convergence Culture Consortium
Massachuttes Institute of Technology

More than Bringing Things Together: Convergence Culture and New Media Logics

Zoom
squirting information
software experience
image macros

Buzz word bingo. Joshua is using the interactive device using a trick question.
Convergence is a black box that does everything. A cell phone is a good example of a good start at this.

Convergence is cultural rather than technological.

The Martix is being used an example including the movies and the video game.

The Geico Caveman is also being used because of the ads, a caveman website, and the upcoming sitcom.

Convergence Culture and Collective Intelligence.

The emergence of a new form of participatory convergence.

Now What?
Consumers are acting on media properties rather than being acted on by them.
Not trying to aggregate audiences but to propagate them.
YouTube as a distribution channel.

– spread ability -

• Coke
• John Stewart
• Stephen Colbert

Watching TV on a laptop – free TV shows world wide – making it hard to sell adds – what it means to be a viewer is changing – the 33 touchpoints.
expressions vs. impressions
peanuts sent to the network to save Jericho.
Not produces to viewers but producers to producers.
fan production vs. professional production
Interactivity is a Property of Technologies; Participation is a Property of Cultures.
Participatory audiences are very unruly.

Steve is showing us the book Convergence Culture.

Steve is now introducing John O’toole. John is talking about the dish network and their cutting edge interactive television. John is now introduction John Harrison.

Dalen Harrison
CEO
Ensequence

Interactive TV – The Next 10 Years

Very interesting Dalen is talking about interactive television and he doesn’t even use the interactive devices we have available. He has the audience raise their hands.

The TV interactivity is available today without the addition of any new hardware on the consumer side. It uses the digital TV top boxes and remotes that are in use now.

Dalen is talking about the Nike Zoom campaign.
He says he can’t give actual results but… audience participation is really high.

Top chef didn’t want any of the interactivity to be on top of the actual video.

Interactivity in your TV should be rampant within the next12 months.

Great audience increases…

You don’t have to put in the telephone system to do sales with interactive TV.

It is all about the CONSUMER EXPERIENCE – NOT THEIR PARTICIPATION IN THE CREATION OF THAT EXPERIENCE!

Bill Barnett
926 Ventures

How the FF Button is Squeezing Your Ad Dollar

NOTOLO Media

• Brand integration
• Convergence of Web and TV
• Convergence through sites like StarStyle

66% of people with PVRs say they use them to watch programs at a different time than it is aired.

92% of the people with PVRs say the fast forward through ads.

The Tivo Effect Evolve or Die!

American Idol and the 3 major sponsors.

What is brand integration?

The Changing Media Landscape: Convergence of TV and the Web.

“Whatever I want” new TV show.
Perfect blending of consumer, web, and TV show.

StarStyle takes brand convergence even further.

Fashi5n – web video

The importance of video advertising.

Video can bring emotion into everything.

• Keep the video short – shoot for a minute
• Make them entertaining
• Provide a call to action
• Ensure video supports the brand

Take advantage of the audience you have!

LUNCH BREAK

Glaringly absent from this event is Scott Hendison from SearchComander.com.

I’ll be back after lunch,
gary pool

Comments