2007 Tour de France | Alberto Contador | Cadel Evans | Levi Leipheimer | Marketing?
Posted • July 29, 2007 • 1 Comment
Well it was a great Tour de France.
The tour was won by Alberto Contador (Spain), second place was Cadel Evans (Australia), third was Levi Leipheimer (USA). Only 31 seconds separated these riders. Just imagine that, over 91 hours in the saddle of their racing bikes and the top riders were only 31 seconds apart. WOW! This was the closest podium in the history of the Tour. The tour actually began in 1903.
The team honors were won by Team Discovery. Discovery took the reigns from the US Postal Service in 2004. Yes, this was the team Lance Armstrong rode and won for. This was the first Tour de France team win for the Discovery Channel Pro Cycling Team. The team work by Discovery was fantastic. Levi came to the tour as the team leader. After a sluggish 1st time trial and a fantastic showing by Alberto Contador in the mountains he took on the role of support for the good of the team. Levi went on to win the last time trial stage. Leipheimer finished 51 seconds ahead of Evans and almost 2 minutes ahead of Contador.
Levi is my hero and a fantastic person. He had incredible interviews throughout the Tour. This was the best Tour de France Levi has ever had and I believe that if he didn’t have to take care of Contador later in the mountains he would have won the Tour. Levi actually fell on his sword for the betterment of the TEAM. My hat’s off to Levi and I only hope I can live up to his unselfishness. Thank you Levi Leipheimer for a great Tour de France.
Now for just a bit of marketing trivia. It was said during the tour that a stage win was estimated to be worth 102,000,000 euros in publicity. Now you see why the team sponsors are so willing to step up to the table.
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July 31st, 2007 @ 7:48 am
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