Seo, Seo Architecture, and Long Tail Search Terms
Filed Under Computers, Internet, Rand Fishkin, SEO, Search Engines | Comments Off
How to use your link juice!
Have you ever wondered what a long tail search term is?
Just what is SEO Architecture?
How do they work together?
The head of the search term is the most broad, most searched term.
The tail or long tail is what you wind up with as you enter more terms to refine your search.
SEO Architecture is the structure of the site, organized and built on your keywords and keyword phrases.
The Pyramid Theme is the perfect example of how long tail search terms and SEO architecture work together. At the top you have the page/pages with the most searched terms. as you move down the pyramid you get the pages with the less searched terms but the most specific.
Why are long tail search terms so important?
The searchers are farther along the buying cycle when they are using the long tail search terms. When they are using the more searched terms (more generic) they aren’t even kicking the tires yet. They are just driving slowly by the lot.
Would you like more information on Long Tail Search?
Watch this video from SEOmoz.
This is Rand Fishkin’s Whiteboard Friday titled “Chasing Your Tail“.
Also included is an apology for the old information given in last weeks Whiteboard Friday.
I hope you understand a little more about Seo, Seo Architecture, and Long Tail Search Terms. For more information please visit White Rose Productions.
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