SEOmoz – Ranking Factors Version 2 Released

Posted • April 4, 2007 • 1 Comment

Yesterday SEOmoz released their new version of Ranking Factors.

If you are interested in getting more search traffic to your site or search engine optimization as a topic this post by Rand Fishkin is a must read.

In August, 2005, SEOmoz launched the first series of ranking factors. We asked a dozen folks in the SEO world to vote on the importance of over 100 unique factors surmised to be part of the search engines’ ranking algorithms. Today, we’ve released a new version that addresses many of the issues that frustrated users of the first version and updates the series to modern times.

Here are 2 lists for you to compare the Ranking factors from both series.

Top 10 Ranking Factors in 2005:

1. Title Tag (4.57)
2. Anchor Text of Links (4.46)
3. Keyword Use in Document Text (4.38)
4. Accessibility of Document (4.3)
5. Links to Document from Site-Internal Pages (4.15)
6. Primary Subject Matter of Site – (4.00)
7. External Links to Linking Pages (3.92)
8. Link Popularity of Site in Topical Community (3.77)
9. Global Link Popularity of Site (3.69)
10. Keyword Spamming (3.69)

Top 10 Ranking Factors in 2007:

1. Keyword Use in Title Tag (4.9)
2. Global Link Popularity of Site (4.5)
3. Anchor Text of Inbound Link (4.4)
4. Link Popularity within the Site’s Internal Link Structure (4.1)
5. Age of Site (4)
6. Topical Relevance of Inbound Links to Site (3.9)
7. Link Popularity of Site in Topical Community (3.9)
8. Keyword Use in Body Text (3.9)
9. Global Link Popularity of Linking Site (3.7)
10. Topical Relationship of Linking Page (3.6)

The list of contributors reads like a list of Who’s Who in the SEO world.

Here are some questions to think about.

• Just what are the developing trends for search engine optimization considerations?
• What do these shifts in priorities mean to you, the site owner or SEO service?
• How will this report effect your SEO strategy?

late,
Gary

Comments