Search Advertising Industry Group Proposes Eight Principles to Ensure Click Quality

Posted • April 30, 2007 • Comments Off

As a follow up to my post Search Engine Marketing and Contextual Ads I am posting these principles to insure click quality from The Click Quality Council.

In a news release dated April 26, 2007 The Click Quality Council™, an independent group of leading online advertisers, advertising agencies and click quality monitoring firms, today published a list of eight principles it believes should serve as the foundation for ensuring industry-wide click quality.

Click Quality Council Unveils Cornerstone Principles for Pay-Per-Click Quality Improvement

Principles to Ensure Click Quality

1. Advertisers should never pay for double clicks or repeat clicks from the same session.
2. Advertisers should never pay for traffic from bots.
3. Advertisers should have control over where, when and to whom ads are distributed.
4. Domain and IP exclusion lists from search providers should be easy to use and maintain.
5. Search providers should provide advertisers detailed referrer information on all traffic that is billed.
6. Advertisers should never pay for traffic originating outside the specified geo-targeted settings.
7. Search engines should adopt third-party validation for click quality as other media companies have done for their audience validation.
8. Search providers should provide an easy mechanism to reconcile paid clicks on a monthly basis.

late,
Gary

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