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Search Engine Optimization Fact #1

Posted • October 8, 2006 • 1 Comment

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Search engine optimization – can I do it once and forget about it?

NO! Search engine optimization isn’t a one time fix.

The search algorithms are constantly being tweaked or, even more frightening, being totally revamped on a regular basis.

Yes. You can get some mileage from a one time optimization. By the time you find out the algorithms have changed and left you out in the dark it will take weeks to get back into the light of the search listings.

Keeping up with search engine optimization techniques takes a constant effort. You need to read, read, read some more. By reading I don’t mean just articles. Read search results and figure out why certain sites are listed at the top of the search and others are not. (read the code… wink) Practice the techniques you have read about. Try out some variations you have come up with. Now they belong to you. Take your techniques you have proved to work and apply them to your site/s.

Just because something works doesn’t mean it will always work. It doesn’t mean it won’t either. You won’t know unless you READ, read every thing and test everything.

Join me for the seminar How to get your site listed higher on Google in Portland.
late,
Gary

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Comments

One Response to “Search Engine Optimization Fact #1”

coffee cup curtain
December 23rd, 2006 @ 7:33 pm

coffee cup curtain

Didn’t notice it before . . . quite clever.

@garypool

Heading to Dutch Bros on MLK in Portland for some great coffee. about 1 day ago from Ping.fm
Heading out to the regular mo. BizNet noon meeting at the South Shore Clubhouse, 12221 No. Westshore Drive. Behind the Jantzen Beach Mall. about 1 day ago from Ping.fm
Bing and Yahoo! Conjugate http://ping.fm/4KlD9 about 1 day ago from Ping.fm
Having a wonderful birthday lunch with my beautiful wife at Jakes Crawfish, downtown Portland. about 2 days ago from Ping.fm
Finally back at Best Baguette on Powell. Great sandwiches. Yummm*** about 2 days ago from Ping.fm
As Bing and Yahoo! get ready to climb in bed together what effect this will have on SEO. http://www.seopdx.com/blog/?p=5279 about 3 days ago from API
Men In Black is still a really good movie. It doesnt matter how old it is. about 4 days ago from Ping.fm
From @Sphinn: Exorcist Found to Exorcise Seth Godin from This Blog http://sphinn.com/story/157787 about 5 days ago from Power Twitter
Chargers! That was a real whuppin! Saints look good. Chargers not so good! :-( about 5 days ago from TweetDeck
Same goes for a football game :-( @CHRISVOSS about 5 days ago from TweetDeck
You had better believe it. RT @CHRISVOSS: There are no more hours in a bad day than in a good one! Unknown about 5 days ago from TweetDeck